What are the three high-level steps of the user research process?

QUESTION What are the three high-level steps of the user research process? Perform research, develop user questions, create hypothesis. Develop user questions, create prototype, run user testing. Quantitative analysis, qualitative verification, experimentation validation. Develop user questions, perform research, analyze and report on findings. The correct answer is: Develop user questions, perform research, analyze and report …

Which metric is affected by slow pagespeed?

QUESTION Which metric is affected by slow pagespeed? Clickthrough rate Viewthrough rate Conversion rate Impressions The correct answer is: Conversion rate Explanation: Optimizing the critical rendering path allows the browser to paint the page as quickly as possible: faster pages translate into higher engagement, more pages viewed, and improved conversion. Read more here: https://support.google.com/partners/answer/7336587

Which of the following can be done with the Display & Video 360 integration? (select three)

QUESTION Which of the following can be done with the Display & Video 360 integration? (select three) Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site. Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their …

What does assigning a value to a Google Analytics Goal enable?

QUESTION  { “@context”: “http://schema.org”, “@type”: “QAPage”, “mainEntity”: { “@type”: “Question”, “name”: “What does assigning a value to a Google Analytics Goal enable?”, “text”: “Question: What does assigning a value to a Google Analytics Goal enable?”, “answerCount”: 4, “upvoteCount”: 28, “dateCreated”: “2018-12-23T21:11Z”, “author”: { “@type”: “Person”, “name”: “User” }, “acceptedAnswer”: { “@type”: “Answer”, “text”: “Compare …

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

QUESTION In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? First marketing activity Last marketing activity Single assisted conversion All assisted conversions The correct answer is: Last marketing activity Explanation: We will update later. sincerely thank

A company’s marketing team can promote new products and services as well as create brand awareness by sharing valuable content on LinkedIn ___________

QUESTION A company’s marketing team can promote new products and services as well as create brand awareness by sharing valuable content on LinkedIn ___________ A) Annotations B) Company Pages C) Email Marketing Service D) Promoted Boards The correct answer is: Explanation: We will update later. sincerely thank

True or false? Never use acronyms in your writing.

QUESTION True or false? Never use acronyms in your writing. True, this helps avoid confusion. True, deleting acronyms makes your content more welcoming. False, use acronyms sparingly. False, your audience will know what the acronyms mean. The correct answer is: False, use acronyms sparingly. Explanation: There are well-known acronyms that need not be written out …

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

QUESTION If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? Target cost-per-acquisition (target CPA) bidding Maximum cost-per-click (max. CPC) bidding Enhanced cost-per-click (ECPC) bidding Maximum cost-per-acquisition (max. CPA) bidding The correct answer is: Maximum cost-per-click (max. CPC) bidding Explanation: Maximum CPC doesn’t require conversion tracking. …

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

QUESTION If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: highest Ad Rank lowest maximum CPC bid highest cost-per-acquisition (CPA) bid highest maximum cost-per-click (max. CPC) bid The correct answer is: highest Ad Rank Explanation: The ad auction is how Google decides …

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

QUESTION What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? The “Line Item Settings” CSV The line item’s impressions lost chart A General or Standard report grouped by channel The Inventory Marketplace forecast The correct answer is: The line item’s impressions lost chart Explanation: The …

A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?

QUESTION A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution? Affinity Customer Match In-Market Custom-Affinity The correct answer is: Customer Match Explanation: We will update later. sincerely thank