Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

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QUESTION

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.

What type of collaboration does this describe?

A one-off video in which the brand is highlighted

A creator video in which the brand’s message is integrated or shared via a “shout out”

A series of brand videos in which the creator is mentioned throughout

An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

The correct answer is:

A creator video in which the brand’s message is integrated or shared via a “shout out”

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
Explanation:

Creators are deeply connected to audiences who don’t necessarily consume traditional media. A branded collaboration can help you reach this influential group. Creators weave your product into videos they’d be making anyway. This light touch, shout-out-to-your-brand approach is cost effective, and doesn’t put a drain on advertiser resources or require too much creative or brand oversight.
Read more here: https://www.thinkwithgoogle.com/features/youtube-playbook/topic/partnering-with-creators/

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