In Multi-Channel Funnel Reports, how are default conversions credited?

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QUESTION

In Multi-Channel Funnel Reports, how are default conversions credited?

Second to last campaign, search, or ad

Last campaign, search, or ad

Equal credit along the conversion touchpoints

First campaign, search, or ad

The correct answer is:

Equal credit along the conversion touchpoints

In Multi-Channel Funnel Reports, how are default conversions credited?
Explanation:

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

Read more here: https://support.google.com/analytics/answer/1191180

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