How would you determine the clickthrough rate (CTR) for a client’s search ads?

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QUESTION

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Number of impressions divided by the average position

Number of clicks accrued per day

Number of impressions divided by the number of clicks

Divide the Number of clicks the ad gets by the number of impressions it gets

The correct answer is:

Divide the Number of clicks the ad gets by the number of impressions it gets

How would you determine the clickthrough rate (CTR) for a client’s search ads?
Explanation:

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.

Read more here: https://support.google.com/adwords/answer/2615875?hl=en

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