Category «Yandex Direct Certification»

An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?

QUESTION An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones? The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones. The …