Category «Video Smart»

A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?

QUESTION A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen? Standard Reserve Masthead TrueView Discovery Google Preferred The correct answer is: Masthead Explanation: We will update later. sincerely thank

A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?

QUESTION A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend? Customer Match Similar Audiences In-Market Audiences Remarketing The correct answer is: In-Market Audiences Explanation: We will update later. sincerely thank

How does TrueView for action differ from standard TrueView in-stream?

QUESTION How does TrueView for action differ from standard TrueView in-stream? TrueView for action is best suited for advertisers interested in mass reach Standard TrueView in-stream provides more reach TrueView for action provides a tailored call-to-action TrueView for action will only serve on mobile devices The correct answer is: TrueView for action provides a tailored call-to-action Explanation: We will …

In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

QUESTION In which of the following scenarios would you NOT recommend using conversion lift for YouTube? If the advertiser is happy with their current video performance and is planning to increase investment All answers are correct If the advertiser won’t test YouTube unless it incrementality can be measured If the advertiser is planning to significantly …

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.

QUESTION An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply. Select All Correct Responses Performance on desktop is likely to outperform that of mobile Advertising on YouTube will most likely be effective …

A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they’ve developed ads that are 45-seconds long. Which ad product addresses the client’s needs?

QUESTION A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they’ve developed ads that are 45-seconds long. Which ad product addresses the client’s needs? Masthead Standard Reserve Bumpers TrueView in-stream The correct answer is: TrueView in-stream …

With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

QUESTION With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device. False True The correct answer is: False Explanation: We will update later. …

An end-to-end solution that spans format, bidding, targeting and measurement All answers are correct A catch-all term to describe any solution on YouTube that drives a specific action A way to convert an audience’s attention on YouTube into meaningful action

QUESTION An end-to-end solution that spans format, bidding, targeting and measurement All answers are correct A catch-all term to describe any solution on YouTube that drives a specific action A way to convert an audience’s attention on YouTube into meaningful action An end-to-end solution that spans format, bidding, targeting and measurement All answers are correct A catch-all term to …