Category «SEMrush PPC Fundamentals»

Conversion optimizer works by

QUESTION Conversion optimizer works by A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well as other dimensions in a campaign Automatically finding targeting that will be more likely to convert into users Running your campaign during hours where users will be more likely to convert The correct answer is: …

Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

QUESTION Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action. banner, identical text, different text, identical banner, different The correct answer is: banner, identical Explanation: We will update later. …

Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

QUESTION Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better. Maximum, show up Higher, convert Lower, sell The correct answer is: Higher, convert Explanation: We …

What are Google Search Partners?

QUESTION What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search results Websites that belong to Google Advertising agencies that manage Google search campaigns The correct answer is: Websites that aren’t Google properties, but have a search box which delivers Google’s search results Explanation: We will …