Category «Search Ads 360»

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

QUESTION Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct Responses Keywords / Product Groups Ad groups Agency Campaigns The correct answer is: Campaigns Explanation: A bid strategy considers all of the campaigns, ad groups, keywords, and other biddable items …

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

QUESTION What attribution model assigns all credit to the last click on a paid search ad before a conversion? Data-Driven Position-based Last paid search interaction First interaction The correct answer is: Last paid search interaction Explanation: Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid …

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

QUESTION When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone? Campaign Manager Display & Video 360 Search Ads 360 Each product uses separate time zones The correct answer is: Campaign Manager Explanation: The Campaign Manager account’s time zone is set by a Google Marketing Platform Services representative when …

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

QUESTION Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses Impression share Max CPA Position Profit The correct answer is: Position Explanation: If you want to set constraints, choose one of the following additional constraints: Select a position constraint: Combines a position goal with the CPA …

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

QUESTION If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level? Ad group’s currency Billing currency Advertiser’s currency Engine’s currency The correct answer is: Engine’s currency Explanation: Engine account-level reports are in the engine account’s currency. You set this currency …

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

QUESTION If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level? Campaign Manager’s timezone Greenwich Mean Time (GMT) The advertiser’s timezone The engine’s timezones The correct answer is: The advertiser’s timezone Explanation: If you scope to the advertiser level, …

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

QUESTION When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser? Each product uses separate currencies Search Ads 360 Campaign Manager Display & Video 360 The correct answer is: Search Ads 360 Explanation: Search Ads 360 …

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

QUESTION Which two changes does an advertiser manager have permission to make to an advertiser account? (select two) Edit advertiser settings Remove user access to an agency’s advertisers Edit advertiser components Edit all advertisers within an agency The correct answer is: Edit advertiser components Explanation: Advertiser manager manage everything in one or more specific advertisers: …