Category «Measurement Smart»

Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking?

QUESTION Why is it not advisable for an advertiser to have a tag set to conditional firing in Google Ads Conversion Tracking? Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value Conditional Firing can break API calls …

Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false.

QUESTION Three of the following feature statements are true about Google Tag Manager. Identify the feature that is false. Empowers agencies – Multi-account support and user permissions mean agencies can easily use GTM to help manage clients’ tags Works with mobile – GTM can be embedded in mobile apps to enable changing app configurations on the fly …

Differentiate between measurement and attribution

QUESTION Differentiate between measurement and attribution It’s the difference between cookie-based tracking and ID-based tracking It’s the difference between counting and valuing It’s the difference between clicks and impressions data and conversions data It’s the difference between transaction reporting and revenue reporting The correct answer is: It’s the difference between counting and valuing Explanation: We will update later. sincerely …

In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path?

QUESTION In a data-driven attribution model, how can an advertiser understand the impact of any given keyword in a conversion path? Take two paths that look exactly the same apart from one keyword; compare conversion rates to determine the uplift from that one keyword Take an AdWords campaign with at least 30 conversions in two …

What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads?

QUESTION What’s the most effective way for an advertiser to get the most out of Analytics and Google Ads? Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions Use the Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between …

What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data?

QUESTION What solution is best suited for large companies looking to invest in enterprise analytics solutions that give them guaranteed reporting uptimes and more recent, unlimited raw data? Analytics 360 Google Ads Doubleclick Analytics Google Analytics The correct answer is: Analytics 360 Explanation: We will update later. sincerely thank

What are the three key steps to enable accurate measurement of the user journey?

QUESTION What are the three key steps to enable accurate measurement of the user journey? Track conversions, focus on the last interaction, include all relevant data sources Choose an attribution model, connect Google Analytics and AdWords, enable remarketing Enable conversion tracking, measure everything, include all Google data sources Enable conversion tracking, measure the interactions that …