Category «HubSpot Sales Enablement»

Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety?

QUESTION Which of the following is the BEST way to ensure your smarketing meetings have a high level of psychological safety? Avoid calling on individual people to answer questions. Instead, wait for people to volunteer. Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead …

If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?

QUESTION If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality? Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that …

After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond?

QUESTION After you explain the concept of a judicial branch to your CEO, she says, “Great! I’ll have the sales leadership team make that part of their monthly meeting.” How do you respond? “The sales leadership shouldn’t be involved. It would be better to have the marketing leadership do this job.” “Perfect! We want to …

What is a judicial branch?

QUESTION What is a judicial branch? A small group of marketers who monitor sales activity to make sure qualified leads are getting contacted promptly. A small group of salespeople who determine whether the leads marketing is creating are qualified properly. A small group of leaders who review every lead sales rejects. The core group of …

If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?

QUESTION If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do? Hire more marketers. Implement a marketing automation platform to accelerate your marketing processes. Evaluate your marketing resources to see if they can be reallocated into higher-performing assets. Recalculate the SLA …

Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours.

QUESTION Evaluate this SLA: Marketing will generate five qualified leads each month, and sales will contact each of them within 12 hours. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. The correct answer is: No change needed. Explanation: We will …

Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.

QUESTION Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible. This SLA’s requirements focus on the wrong activities. This SLA’s requirements aren’t specific enough. This SLA is missing a requirement. No change needed. The correct answer is: This SLA is missing a requirement. …

Which of the following BEST describes a sales and marketing service-level agreement (SLA)?

QUESTION Which of the following BEST describes a sales and marketing service-level agreement (SLA)? An agreement between sales and marketing that requires certain actions from each team. A document that outlines the service marketing will provide to sales. A document that outlines the service sales will provide to marketing. A plan for marketing and sales …

If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:

QUESTION If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT: Send the leads to sales for further qualification. Find ways to improve the messaging in your marketing content. Revisit your ideal buyer profile and make your definition of “fit” less stringent. Look …

What is a hand raiser?

QUESTION What is a hand raiser? Someone who explicitly asks to talk to sales. An employee who volunteers to lead a smarketing meeting. A lead that marketing has qualified for sales outreach. A customer who volunteers to participate in persona research. The correct answer is: Someone who explicitly asks to talk to sales. Explanation: We …

What is an ideal customer profile?

QUESTION What is an ideal customer profile? A way of organizing the information you collect about prospects during the sales process. A story that explains how people go from being a prospect to being your customer. A description of a particular customer you want all of your prospects to be similar to. A checklist of …

It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT:

QUESTION It is important to translate your vision into a revenue goal for all of the following reasons EXCEPT: Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the …