Category «HubSpot Growth Driven Design»

What are the three high-level steps of the user research process?

QUESTION What are the three high-level steps of the user research process? Perform research, develop user questions, create hypothesis. Develop user questions, create prototype, run user testing. Quantitative analysis, qualitative verification, experimentation validation. Develop user questions, perform research, analyze and report on findings. The correct answer is: Develop user questions, perform research, analyze and report …

Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?

QUESTION Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. …

Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.”

QUESTION Fill in the blank: You’re training a new team member on the research and brainstorming process. Your teammate asks, “Why are the user questions the first step in the research process?” You respond with, “Starting with creating user questions helps us _______.” scope the number of action items we implement in that cycle focus …

Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves?

QUESTION Your team is evaluating different content management systems (CMS). Which of the following questions should your team members ask themselves? Does this CMS remove bottlenecks and empower our non-technical team members to take action? Is this CMS fast, secure from hackers, and reliable? Which CMS allows us to take action on data and best …

When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration?

QUESTION When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the following is NOT an important functionality consideration? It has deep integrations with other systems used to drive business growth. It promotes team collaboration. It helps your team perform user research. The CMS helps your team create, manage, and grow content. …

Why is it important to have an integrated tool stack that pulls all user data into one centralized place?

QUESTION Why is it important to have an integrated tool stack that pulls all user data into one centralized place? With an integrated system, your team can use the centralized data to trigger new actions to drive results faster. Integrating your tools improves security because your team doesn’t need to manage as many login passwords. …

Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?

QUESTION Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best? “Each page on the website has a specific job. Jobs to Be Done is a framework that helps our …

Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built.

QUESTION Fill in the blank: ________ are the core elements of the business and website. They act like the beams of a house, the underlying support upon which all other activities should be built. The executive team’s goals Marketing vision The “fundamental assumptions” Profit and loss statements The correct answer is: The “fundamental assumptions” Explanation: …

True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

QUESTION True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website. True False The correct answer is: False Explanation: …

Which statement best describes the purpose of the strategy stage?

QUESTION Which statement best describes the purpose of the strategy stage? Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website. Collaborate with outside industry designers to ensure your new website incorporates the latest design trends. Develop an empathetic understanding of your audience’s world and how the …

Which of the following statements best describes how to think of the website in relation to other departments?

QUESTION Which of the following statements best describes how to think of the website in relation to other departments? Other departments can send customers to the website to increase website visitors each month. Contact information should be listed on the website to give visitors easy access to communicate with each department. It’s distracting to work …