Category «HubSpot Contextual Marketing»

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

QUESTION Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible? No, this is not something you can personalize. Yes, when the recent conversion was in an email. Yes, but only if the lead has visited your …

Why is a content audit useful?

QUESTION Why is a content audit useful? A) It shows you where the holes in your content are. B) It shows you how many conversions you’re getting. C) It shows you how authoritative your site is. D) It shows you how qualified your leads are. The correct answer is: Explanation: We will update later. sincerely …

How can you avoid confusing or frightening your users when creating contextual marketing?

QUESTION   How can you avoid confusing or frightening your users when creating contextual marketing? A) Make your content as friendly as possible. B) Don’t surprise your users with personalization tokens where they don’t expect them. C) Don’t worry about it – over time, internet users will get used to seeing their information. D) Don’t …