Category «Google Analytics Individual Qualification»

What does assigning a value to a Google Analytics Goal enable?

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If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

QUESTION If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal? /ordercomplete/index.html /ordercomplete.php /order/complete.php /ordercomplete/thank_you.html The correct answer is: /order/complete.php Explanation: We will update later. sincerely thank

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

QUESTION A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. True False The correct answer is: True Explanation: When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you: Can immediately select it in reports. Can apply …

What report shows a visual representation of user interactions on a website?

QUESTION What report shows a visual representation of user interactions on a website? Behavior Flow report Content Drilldown report Landing Pages report Treemaps report The correct answer is: Behavior Flow report Explanation: The Behavior Flow report visualizes the path users traveled from one page or Event to the next. This report can help you discover …

What report provides data on how specific sections of a website performed?

QUESTION What report provides data on how specific sections of a website performed? Frequency and Recency report Content Drilldown report Top Events report Location report The correct answer is: Content Drilldown report Explanation: You can see the performance of your website’s specific sections under the “Content Drill Down” dimension in Google Analytics. To find this …

What is not a benefit of Google Analytics Remarketing?

QUESTION What is not a benefit of Google Analytics Remarketing? Show customized ads to customers who have previously visited your site Allow customers to quickly reorder an item they have previously purchased Create remarketing lists based on custom segments and targets Create remarketing lists without making changes to your existing Analytics snippet The correct answer …

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

QUESTION If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session? As an interaction As a click As an event As a bounce The correct answer is: As a bounce Explanation: In Analytics, a bounce is calculated …

What is not considered a “source” in Google Analytics by default?

QUESTION What is not considered a “source” in Google Analytics by default? Email Google (direct) com The correct answer is: Email Explanation: “Email” is not considered as a source in Google Analytics. “Email” comes under the “Medium”. In Google Analytics, “Source” is the origin of your traffic. For example,  search engines, referral websites (domains). Note …

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

QUESTION What scope would be set for a Custom Dimension that reports membership status for a customer rewards program? Session Hit Product User The correct answer is: User Explanation: User-level scope allows you to conveniently group all of a user’s component sessions and hits by a single value. It is ideal for values that don’t …

Which assets cannot be shared in the Solutions Gallery?

QUESTION Which assets cannot be shared in the Solutions Gallery? Custom reports Segments Custom Dimensions Goals The correct answer is: Custom Dimensions Explanation: You can share Dashboards, Custom Reports, Segments, Goals, and Custom Attribution Models in the Solutions Gallery. Only configuration data is shared through the Solutions Gallery. When you create and share an asset, …

What scope levels available for dimensions and metrics?

QUESTION What scope levels available for dimensions and metrics? Hit-level, session-level, product-level, or user-level scope Location-level, duration-level, product-level, or user-level scope Event-level, session-level, transaction-level, or user-level scope Event-level, duration-level, transaction-level, or user-level scope The correct answer is: Hit-level, session-level, product-level, or user-level scope Explanation: Scope determines which hits will be associated with a particular custom …

Filters cannot perform what action on collected data?

QUESTION Filters cannot perform what action on collected data? Include data from specific subdomains Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses Include shopping preferences The correct answer is: Include shopping preferences Explanation: View filters allow you to limit and modify the traffic data that is included in a …

Which three campaign parameters are recommended to manually track campaigns?

QUESTION Which three campaign parameters are recommended to manually track campaigns? Source, Content, and Term Medium, Source, and Content Medium, Source, and Campaign Campaign, Content, and Term The correct answer is: Medium, Source, and Campaign Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign …

What is used to create Smart Goals?

QUESTION What is used to create Smart Goals? Analytics Goals Remarketing audience Machine-learning algorithms Custom Reports The correct answer is: Machine-learning algorithms Explanation: Smart Goals are configured at the view level. Smart Goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result …

In Custom Reports, what must metrics and dimensions share in order to report accurately?

QUESTION In Custom Reports, what must metrics and dimensions share in order to report accurately? Same scope Same index Same Custom Report Same view The correct answer is: Same scope Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it …