Category «Google Analytics for Power Users»

You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

QUESTION You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two) Shopping Behavior Analysis Product Performance Ecommerce Overview Sales Performance The correct answer is: Ecommerce Overview Explanation: We will update later. sincerely …

What can the Shopping Behavior Analysis report tell you? (select two)

QUESTION What can the Shopping Behavior Analysis report tell you? (select two) How users moved from one stage of purchasing to the next. Where users abandoned the shopping funnel. Errors on the “Billing and Shipping” page. Top channels driving sessions with check-outs. The correct answer is: Where users abandoned the shopping funnel. Explanation: We will update …

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

QUESTION You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? Cart-to-Detail Rate Buy-to-Detail Rate Average Price Product Adds The correct answer is: Buy-to-Detail Rate Explanation: We will update later. sincerely thank

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

QUESTION In this Product List Performance report, which product list and list position is most efficient at driving product clicks? Position 1 on the Homepage Promo list Position 1 on the Similar Products list Position 3 on the Homepage Promo list Position 3 on the Similar Products list The correct answer is: Position 1 on …

What can the Product List Performance report be used for? (select three)

QUESTION What can the Product List Performance report be used for? (select three) Identify a list of products to remove from your website. Identify low performing Product Lists for optimization opportunities. Analyze how the order of products in a product list may impact performance. Compare product performance across multiple Product Lists. The correct answer is: …

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

QUESTION What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two) Implement Enhanced Ecommerce on your website. Enable Enhanced Ecommerce Reporting in your Analytics view. Enable Checkout Labeling in Ecommerce settings. Assign values to all Analytics goals. The correct answer is: Enable Enhanced Ecommerce Reporting in your Analytics view. Explanation: We …

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

QUESTION How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed? Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report. Identify the Page Value for the “About Us” page and compare this …

What are two benefits of the Reverse Goal Path report? (select two)

QUESTION What are two benefits of the Reverse Goal Path report? (select two) Discover common goal paths you may not have considered. Identify top goal paths and optimize navigation or messaging for even more conversions. Identify drop-off points between steps in various goal paths. Automatically track conversions without manually configuring goals. The correct answer is: Identify top …

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

QUESTION When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two) Use a table filter to exclude goal pages. Define a segment to exclude sessions where a goal occurred. Create a view that tracks ecommerce but doesn’t define any goals. Assign goal values based on …

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

QUESTION When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance? Strong performance: Users are highly engaged with the page. Poor performance: Users are struggling with the page. It depends on the specific page and its purpose. Average Time on Page should never be …

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

QUESTION You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase? Users, Time, Day Day Index, Hour, Sessions Hour of Day, …

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

QUESTION How would you view data for Revenue, Transactions, and Average Order Value per traffic source? View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab. View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension. View the Ecommerce > Overview report and select “Avg. Order Value” …

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

QUESTION If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two) Immediately stop investing in marketing for the source. Immediately increase marketing spend for the source. Determine whether the traffic source fulfills other site goals. Determine whether the source assists in conversions. The correct …