Category «Google Ads Video Advertising»

TrueView video ads can be especially effective for driving what goals?

QUESTION TrueView video ads can be especially effective for driving what goals? Awareness and consideration Action and awareness Consideration and action Only awareness The correct answer is: Consideration and action Explanation: TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video …

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

QUESTION ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. A) Topic B) Interest C) Contextual D) Placement The correct answer is: D) Placement Explanation: Placements allows targeting unique channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic …

Video campaigns can help advertisers optimize for:

QUESTION Video campaigns can help advertisers optimize for: views and engagements conversions impressions clicks The correct answer is: views and engagements Explanation: Adding interactive elements can create opportunities for viewers to engage with your brand on a deeper level, beyond watching and enjoying your video ad. Making your video ads interactive can also help you …

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

QUESTION These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands. Brands Fans Creators Networks The correct answer is: Creators Explanation: …

How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

QUESTION How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign? By creating a Google Ads conversion tracking code You can’t measure conversions with the in-stream format By using YouTube Analytics By using Google Analytics The correct answer is: By creating a Google Ads conversion tracking code Explanation: With …

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

QUESTION On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network? Google Maps Google+ YouTube Gmail The correct answer is: YouTube Explanation: In an average month, 18+ year olds in the United States spend more time watching YouTube than any television network.       On mobile alone, more 18- to …

Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

QUESTION Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list? Ad impressions, users who have downloaded the app Ad impressions, users who have subscribed to her company’s video channel Users who have subscribed to her company’s video …

If your client wants a specific reach for a specific price on YouTube, you should use:

QUESTION If your client wants a specific reach for a specific price on YouTube, you should use: affinity audiences placement targeting reservation buying TrueView videos ads The correct answer is: reservation buying Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to …

TrueView video discovery ads can run on:

QUESTION TrueView video discovery ads can run on: YouTube The Search Network and the Display Network The Display Network YouTube and the Display Network The correct answer is: YouTube and the Display Network Explanation: Discovery ads is formerly known as “TrueView in-display ads.” Use this format to promote a video in places of discovery, including …

In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

QUESTION In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action? Start now Download this Click here Learn how to build a table The correct answer is: Learn how to …

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

QUESTION Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe? A one-off video in which the brand is highlighted A creator video in which the brand’s message is integrated or shared via a “shout out” A …