Category «Google Ads Shopping Advertising»

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

QUESTION If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? Target cost-per-acquisition (target CPA) bidding Maximum cost-per-click (max. CPC) bidding Enhanced cost-per-click (ECPC) bidding Maximum cost-per-acquisition (max. CPA) bidding The correct answer is: Maximum cost-per-click (max. CPC) bidding Explanation: Maximum CPC doesn’t require conversion tracking. …

Why can’t Ellen see any benchmark data for her new Shopping campaign?

QUESTION Why can’t Ellen see any benchmark data for her new Shopping campaign? She is already outbidding her competitors She doesn’t have enough products in the campaign to compare to others There aren’t enough comparable products from other advertisers Her campaign has reached its daily budget limit The correct answer is: There aren’t enough comparable …

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

QUESTION Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products? Increase the maximum cost-per-click (max. CPC) for all product groups Lower the maximum cost-per-click (max. CPC) for all product groups Remove …

Enhanced cost-per-click (ECPC) bidding should be used to:

QUESTION Enhanced cost-per-click (ECPC) bidding should be used to: Optimize bids using conversions Drive engagement with product brand Bid for a target cost-per-acquisition (CPA) Increase total impressions The correct answer is: Optimize bids using conversions Explanation: Enhanced cost-per-click (ECPC) is a bid strategy that automatically adjusts your manual bids for clicks that seem more likely …

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

QUESTION Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie? Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad Shopping ads work with keywords and relevancy, so Suzie can …

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

QUESTION Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to: replace an existing product group create general calls to action link product feeds across campaigns alter custom parameters for subdivided product groups The correct answer is: replace an existing product group Explanation: If you want to …

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

QUESTION Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following: Change the price on the ad to be lower than the actual product price Include bundled accessories in the product image Include her store name …

Shopping ads on google.com:

QUESTION Shopping ads on google.com: don’t use keywords indicate the name of the merchant can be served together with text ads all of the answers are correct The correct answer is: all of the answers are correct Explanation: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed …

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

QUESTION Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to: use the …

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

QUESTION What information do you need to enter in Google Merchant Center to create a Shopping campaign? Promotion text Local business data feed Business address Verified and claimed website URL The correct answer is: Verified and claimed website URL Explanation: Before you can upload product data to Merchant Center for Google Shopping, you must verify and claim …

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

QUESTION Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits? Set up Google Analytics for his local storefront and access its various customized data Segment his report by click type and review his local data Set up local inventory ads …

Which email contact does Google use to notify merchants about account warnings?

QUESTION Which email contact does Google use to notify merchants about account warnings? Both Google Merchant Center technical contact and primary contact Google Merchant Center technical contact Google Merchant Center primary contact AdWords primary contact The correct answer is: Google Merchant Center technical contact Explanation: Google uses Merchant Center technical contact email to notify about …

You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

QUESTION You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company: increase the page load speed to 9 seconds or longer add more menu options so people can see all products offered make …

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

QUESTION The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time? Submit his feed without changing it, …

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

QUESTION Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account? Verified and claimed website URL Country where her products are sold Promotion text Local business data feed The correct answer is: Verified and claimed website URL Explanation: Before you can upload …

You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

QUESTION You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales? Set a short conversion …