Category «Google Ads Search Advertising»

Each of these are benefits you’d expect from Shopping ads except:

QUESTION Each of these are benefits you’d expect from Shopping ads except: free listings better-qualified leads ease of targeting without needing keywords more traffic and leads The correct answer is: free listings Explanations: Main benefits of shopping ads are More traffic, Better qualified leads, Easy retail-centric campaign management, Powerful reporting and competitive data. If you’re …

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

QUESTION If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the: highest Ad Rank lowest maximum CPC bid highest cost-per-acquisition (CPA) bid highest maximum cost-per-click (max. CPC) bid The correct answer is: highest Ad Rank Explanation: The ad auction is how Google decides …

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

QUESTION To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on: launching a cross-device campaign running ads only on mobile devices addressing consumers’ needs carrying over the theme of her traditional ad campaign to her online campaign The correct answer is: addressing consumers’ needs Explanations: Landing page …

According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine?

QUESTION According to 2015 Google Trends data, which term would consumers on mobile phone be most likely to type in a search engine? Shoe stores near me Shoe store addresses Shoe store sales Great shoe stores The correct answer is: Shoe stores near me Explanations: No explication. You just have to read a report. Side-note: …

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

QUESTION If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should: add a call extension add a sitelink extension create a Universal App campaign include the word “install” in the ad text The correct answer is: create a Universal App campaign Explanation: Mobile app installs campaigns …

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

QUESTION Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers? Add a call-only extension to her ad Use the “Ads on mobile devices” campaign type Include a link to her mobile website …

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

QUESTION You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely? Receive more conversions while paying more on average per conversion Receive fewer conversions while paying more on average per conversion Receive more conversions while paying less on average per conversion Receive fewer …

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

QUESTION An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show: spring dresses in several colors a single best-selling dress a catalog of spring and summer dresses top-selling dresses for all seassons The correct answer is: spring dresses …

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

QUESTION How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign? Knowing the cost-per-conversion can help her better optimize the campaign’s keywords Cost-per-conversion data can indicate whether her profit will increase Knowing the cost-per-conversion can help her …

You’re reviewing the paid organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

QUESTION You’re reviewing the paid organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to: increase the budget for all of her campaigns that …

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

QUESTION Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network? Flexible bidding Dynamic search ads Remarketing lists for search ads Retargeting lists for text ads The correct answer …

The majority of consumers want ads customized to their:

QUESTION The majority of consumers want ads customized to their: interests and hobbies country or nationality city, zip code, or immediate surroundings age group The correct answer is: city, zip code, or immediate surroundings Explanation: Google report shows that most people want ad customized to their immediate surroundings. Many online tutorials give you “interests and …

An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

QUESTION An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen? Swiss people are searching on Google for information about Switzerland People located in Switzerland are searching using France-related words, like “hotels in Paris” French people visiting Switzerland are searching on Google for information about Switzerland …

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

QUESTION You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use: Bid Simulator Portfolio Simulator CPC Simulator Keyword Simulator The correct answer is: Bid Simulator Explanation: The regular Bid Simulators show you how changes to your max. CPC bid might change the …

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

QUESTION Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data? Lots of his site visitors are signing up for his baseball trivia newsletter Lots of his site visitors are 49ers fans Most of his customers are watching a ballgame when they visit his site Most …

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

QUESTION You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website? Search Network with Display opt-in Display Network Universal App Search Network The correct answer is: Search Network with Display opt-in Explanations: “Searching …