Category «Google Ads Mobile Advertising»

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

QUESTION Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions? Call-only ads run for shorter durations than ad call extensions. Call-only ads cost more, but reach farther. Call-only ads don’t appear on mobile devices. Call-only ads don’t include …

Admob is ____.

QUESTION Admob is ____. A) a custom deep link B) an app promotion ad format C) an ad extension D) AdWords’ non-owned and operated mobile app inventory The correct answer is: D) AdWords’ non-owned and operated mobile app inventory Explanation: AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it …

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

QUESTION Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? Get new users for her app. Get new users who most likely complete in-app actions. Target cost per install (tCPI) …

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

QUESTION A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers? WIFI Cell signals Context Customer profiles The correct answer is: Context Explanation: Every mobile search provides signals about the customer’s intent …

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

QUESTION When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. lower, lower raise, lower lower, raise raise, raise The correct answer is: raise, lower Explanation: You should always concentrate on well-performing aspects of your …

Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.

QUESTION Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. True False The correct answer is: True Explanation: Firebase is Google’s app software development kit (SDK) and analytics tool. Firebase is a mobile platform that you can use to quickly develop apps, and Google …

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

QUESTION Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. A) False B) True The correct answer is: B) True Explanation: You have more valuable information about mobile users and context which lets you send more targeted messages …

You can use a mobile specific display URL to:

QUESTION You can use a mobile specific display URL to: Show consumers that you are a large brand Differentiate yourself from other advertisers Indicate that you have a mobile-friendly landing page Effectively track conversions to your desktop site The correct answer is: Indicate that you have a mobile-friendly landing page Explanation: You can use specific …

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

QUESTION The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. A) False B) True The correct answer is: B) True Explanation: Conversion tracking requires some technical knowledge and in some case could be costly …

An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.

QUESTION An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10.  A)  FALSE  B)  TRUE The correct answer is:  B)  TRUE Explanation: You can use remarketing if you want to promote a paid version of your app …

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

QUESTION The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: Intent Differing screen size Functionality Context The correct answer is: Intent Explanation: User’s intent is not depended on a device they are using, while context, functionality and screen sizes differ. Mobile has …

Which is a good app design practice?

QUESTION Which is a good app design practice? Make previous searches and recent purchases readily available. Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors. Zoom viewers in automatically for app content you know is most important. Get users to enter valuable user …

Showrooming refers to:

QUESTION Showrooming refers to: The phenomenon which turns brick and mortar stores into showroom apps for mobile users The phenomenon where brands sell specialty or limited quantity goods through mobile The phenomenon where various brands within similar categories complete for brand placement on a mobile device The phenomenon which turns brick and mortar stores into …

Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

QUESTION Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? $2.30 $1.70 …

To re–engage users with an app, use the following strategies:

QUESTION To re–engage users with an app, use the following strategies: Build general email lists, engage in reactive outreach, don’t use deep linking, and don’t track outside of installs Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users Build remarketing lists, engage in proactive …