Category «Google Ads Fundamentals»

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

QUESTION Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Opt-in” “Shopping” “Search Network” “Display Network” The correct answer is: “Search Network” Explanations: Again, many online tutorials give you a wrong answer. There are no …

How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations?

QUESTION How should an advertiser with stores in both India and Germany set up an Google Ads account to target users in these different locations? Create two separate ad groups, each targeting one of these locations. Create two separate accounts, one for each of these locations. None of the above. Google Ads can’t target users in specific …

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

QUESTION What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) Cost-per-view (CPV) Cost-per-click (CPC) The correct answer is: Cost-per-acquisition (CPA) Explanation: Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target …

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

QUESTION Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? A page with information on instrument rentals and a contact form His homepage, with links to instrument sales, rentals, and music lessons A page with information on music …

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

QUESTION Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day? Change the ad delivery method from “Accelerated” to “Standard” Segment her campaign performance by time of day Change the ad delivery method from “Standard” to “Accelerated” Increase her daily budget The correct answer is: …

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

QUESTION When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: based on how much your product is worth 50% of how much your product is worth the same amount as the profit generated by your product …

Which is a benefit of advertising online?

QUESTION Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website The correct answer is: Reach people who are likely interested in what you’re advertising Explanation: When …

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

QUESTION An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?   Improve Quality Score and increase cost-per-click (CPC) bid   Decrease cost-per-click (CPC) and increase daily budget   Decrease cost-per-click (CPC) and decrease daily budget  Improve Quality …

Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

QUESTION Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: Manage, edit, and view multiple accounts at the same time Refresh data to reflect the latest statistics on his …

How can you see if people are searching for your client’s services during the early morning and evening hours?

QUESTION How can you see if people are searching for your client’s services during the early morning and evening hours? Monitor reach and frequency data Run a keyword diagnosis Segment performance statistics by time Run a search terms report The correct answer is: Segment performance statistics by time Explanations: Here are two examples of how …

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

QUESTION Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies? Google Ads policies can help web user distinguish between ads and search results Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users …

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

QUESTION When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords? Add the terms as exact match keywords Add the terms as phrase match keywords Add the terms as negative keywords …

A conversion is:

QUESTION A conversion is: By definition when someone makes a purchase after clicking on your ad When someone reaches your landing page after clicking your ad or video Any interaction with your ad that can be measured, like watching a video for a certain length of time An action defined as valuable to your business …

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account?

QUESTION How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of …