Category «Google Ads Display Advertising»

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

QUESTION Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that? Search Network Search Network with Display opt-in Display Network Search Network with YouTube opt-in The old name of this question …

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

QUESTION An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget? A) Bid Optimizer B) Ad rotation C) Ad scheduling D) Frequency capping The correct answer …

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

QUESTION Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads? A promotion from a related business, like a bakery A photo of a bride A map showing her business location A quotation about falling in love The correct answer is: …

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

QUESTION When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: Viewthrough Impression Click Conversion The correct answer is: Click Explanations: Question is about MAXIMUM CPA, which is a dead feature and was replaced long time ago. We are using Target CPA not maximum CPA now. Really difficult to find …

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

QUESTION James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do? Run remarketing campaigns only in that region Limit the number of times an individual in that region sees the ad Buy …

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

QUESTION You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start? Search Network Display Network only Display Network with Search Select Search Network …

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

QUESTION You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site? Product page visitors Past converters Category page visitors Homepage visitors The correct …

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

QUESTION You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? Use the “Education” business type Use a custom feed Include “textbooks” and “study guides” as keywords Implement the remarketing tag after the body tag The correct answer is: Use the “Education” business type Explanations: …

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

QUESTION Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her? Create one ad group targeted to both remarketing and Shopping Create a combined remarketing and Shopping campaign Create two ad groups: one targeted to remarketing and the other to Shopping Create …

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

QUESTION You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes? Launch a new marketing video Send an email blast to all of your newsletter …

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use:

QUESTION A direct response advertiser is primarily interested in generating conversions from a display campaign. To get a potentially better return on investment, this advertiser should use: viewable cost-per-thousand-impressions (vCPM) bidding target cost-per-acquisition (CPA) bidding cost-per-day (CPD) bidding cost-per-click (CPC) bidding The correct answer is: target cost-per-acquisition (CPA) bidding Explanation: Target CPA is an AdWords …

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

QUESTION What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer? Drive action Build awareness Influence consideration Drive loyalty The correct answer is: Influence consideration Explanation: There are three types of marketing objectives: Build awareness Influence consideration Drive action When to use …

An advertiser who wants to target specific categories of video content on the Display Network should:

QUESTION An advertiser who wants to target specific categories of video content on the Display Network should: add the keyword “video” to the campaign add a remarketing list to the campaign use AdWords for video create a Search Network with Display Select campaign or target the Search Network use video ads add a call-to-action (CTA) …