Category «Display & Video 360»

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

QUESTION What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions? The “Line Item Settings” CSV The line item’s impressions lost chart A General or Standard report grouped by channel The Inventory Marketplace forecast The correct answer is: The line item’s impressions lost chart Explanation: The …

What data cannot be evaluated with a Standard or General performance report?

QUESTION What data cannot be evaluated with a Standard or General performance report? Impressions and eCPM by website Clicks and conversions for individual creatives The match ratio of third- and first-party audience segments Viewability metrics across each IO and line item The correct answer is: The match ratio of third- and first-party audience segments Explanation: …

What feature allows users to adjust fixed bids for different geographies or device types?

QUESTION What feature allows users to adjust fixed bids for different geographies or device types? Recency targeting Partner revenue model Viewability targeting Bid multipliers The correct answer is: Bid multipliers Explanation: Use bid multipliers to automatically increase or decrease a line item’s fixed CPM bid based on different criteria. This makes it possible to have a single …

What step would be taken to verify that conversion pixels are implemented and load correctly?

QUESTION What step would be taken to verify that conversion pixels are implemented and load correctly? Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency Check the line item performance metrics for conversions greater than zero Generate a Standard or General report and include conversion metrics Generate a pixel load report grouped …

Where can a preferred deal be assigned?

QUESTION Where can a preferred deal be assigned? In the line item’s audience targeting In the line item’s creative assignment In the partner settings, under inventory source In the line item’s inventory source targeting The correct answer is: In the line item’s inventory source targeting Explanation: Preferred deals offer the following advantages over regular RTB …

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

QUESTION To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager? Assign the Floodlight tag to an audience list Set the Floodlight tag to accept Dynamic tags Add a custom variable for audience targeting Add a Display & Video 360 macro to …