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Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

QUESTION Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games? App promotion ads Shopping ads / Product Listing Ad Image ads Sitelink extensions The correct answer is: Shopping ads / Product Listing Ad Explanation: If …

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

QUESTION Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you? Focus on conversions Focus on clicks Focus on engagement Focus on impressions The correct answer is: Focus on clicks Explanation: Focus on clicks. Use …

Which of the following technique(s) can be used to increase speed and quality of the new launch pad website?

QUESTION Which of the following technique(s) can be used to increase speed and quality of the new launch pad website? Customizing your approach Implementing sprint workshops Effective content development Stakeholder-driven brainstorming Investing in internal efficiencies C and D A, B, C, and E All of the above The correct answer is: A, B, C, and …

Identify the definition of attribution.

QUESTION Identify the definition of attribution. Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it Practice of making important decisions about where to invest budgets or focus optimizations Practice of unifying user interaction data and creating a holistic view of customer relationships …

Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the applied policy?

QUESTION Partner A set their ownership of an asset in Japan and Partner B set their ownership of the same asset in Korea. Partner A has a match policy of Monetize worldwide. Partner B has a match policy of Track worldwide. If a user video is matched and claimed against this asset, what is the …

Fill in the blanks: When your agency reaches _________ tier, your agency can _________ .

QUESTION Fill in the blanks: When your agency reaches _________ tier, your agency can _________ . Silver, be listed in HubSpot’s Partner Directory Gold, apply for the Agency Growth Fund Gold, apply to the Agency Partner Speakers’ Bureau Silver, become a contributor the HubSpot Marketing Blog The correct answer is: Explanation: We will update later. …

What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.

QUESTION What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer. Install Yandex.Metrica to your site (with active goals or segments), and enable impressions in ad networks. Install Yandex.Metrica to your site (with active goals or segments). Install Yandex.Metrica, activate ad networks. The correct answer is: Install Yandex.Metrica to …

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

QUESTION What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers? An account/advertiser relationship A parent/child relationship Shared billing profiles A single Floodlight activity The correct answer is: A parent/child relationship Explanation: In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a …

Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase?

QUESTION Is it possible to break up the quote and give a fixed price the strategy and launch pad phases separate from the continuous improvement phase? No – You should not sell a fixed price, rather, you should charge for time and materials. Yes – This is the only way you should quote Growth-Driven Design …

A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of:

QUESTION A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of: A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps B) overviews, which are pre-set collections of metrics data C) campaigns, each of which are targeted at a social media objective or goalD) Widgets/Metrics, …