A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

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QUESTION

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:

the entire new line of non-stick cookware

a specific pan within the new line

all non-stick cookware sold on the site

all cookware sold on the site

The correct answer is:

the entire new line of non-stick cookware

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. She should choose a landing page for the ad that features:
Explanation:

Landing page should be relevant to ads. If your goal is to promote entire line of non-stick cookware, you should choose a landing page with entire line creating good user experience.

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